This week · Building with AI
Can AI personas give every business the kind of market research only big budgets could buy?
A weekly essay on how work gets done, by Derrick Lawter.
Every Friday
A question, an essay, and a few things worth your time.
One email a week with a question to think on, the essay I wrote that week, and a few things I've been reading and using.
Free. One email a week. Unsubscribe anytime.
Framework
PASE
Planning · Assets · Systems · Execution
An internal framework for companies to manage projects and initiatives - designed and built by Derrick Lawter.
Learn About PASE
About
I'm Derrick Lawter. I help businesses grow, operate smarter, and turn ambitious ideas into reality. My work spans operations, marketing, project management, product management, and AI implementation. It is all driven by a curiosity about how people think and how modern organizations operate in a quickly changing landscape.
This is where I share what I'm building, what I'm learning, and the ideas I'm exploring along the way.
I write these essays myself, drawing on my own experience and perspective. I use AI to explore ideas and help with editing, but the arguments, opinions, and final words are mine.